• Subway has opened a new branch at Alsayah Square in Busaiteen, as part of its continued expansion across key locations in Bahrain.

• Alsayah Square is strategically located in Busaiteen, in close proximity to King Hamad University Hospital and the Royal College of Surgeons in Ireland – Bahrain (RCSI Bahrain), with easy access from across Muharraq Governorate, making it a convenient destination for a wide range of visitors.

• The Kingdom of Bahrain represents a historic milestone in Subway’s journey, having hosted the brand’s first international restaurant outside the United States in 1984, marking the beginning of its global expansion.

Subway, one of the world’s leading quick-service restaurant brands, has expanded its presence in the Kingdom of Bahrain with the opening of a new branch at Alsayah Square, one of the most prominent commercial destinations in Busaiteen, welcoming visitors from across the community.

The new opening comes as Alsayah Square continues to strengthen its position as a fully integrated destination in Busaiteen, attracting both international and regional brands while offering a dynamic environment that combines retail, services, and food and beverage offerings in one convenient location for residents and visitors alike.

Subway is recognized as one of the world’s largest sandwich restaurant chains, operating in more than 100 countries worldwide. Since its establishment in the United States in 1965, the brand has built one of the largest restaurant networks globally. It is distinguished by its made-to-order concept, which allows customers to personalize their meals by selecting their preferred bread, ingredients, and sauces. This customer-centric approach, combined with a diverse menu offering, has helped establish Subway as one of the most widely recognized and popular brands in the global food service industry.

In 2023, the brand was reintroduced to the Kingdom of Bahrain under the management of Food Innovation Company (FIC), marking the beginning of a new phase for the brand in the local market. Since then, FIC has been driving Subway’s expansion through strategic investments, menu innovation, and an enhanced guest experience, reinforcing the brand’s long-term commitment to growth and accessibility across the Kingdom.

Bahrain’s longstanding relationship with Subway reflects the Kingdom’s position as a preferred destination for international investment and global brands. The success of Subway’s initial presence contributed to strengthening the brand’s confidence in pursuing further international growth and expansion. The opening of the new Alsayah Square branch continues this longstanding presence, underscoring Subway’s sustained confidence in the Bahraini market and its future growth potential.

Commenting on the opening, Ms. Maryam Albuainain, Marketing Officer at Alsayah Square, said:

“We are delighted to welcome Subway to Alsayah Square, reinforcing our commitment to attracting leading international brands and enhancing the overall visitor experience. This addition reflects the success of our vision to create an integrated destination that offers a diverse mix of retail, dining, and service experiences tailored to the needs of the community. Subway’s arrival further enriches the range of options available to our visitors and supports our ongoing efforts to strengthen Alsayah Square’s position as one of Muharraq’s leading destinations for business, leisure, and essential services.”

Ms. Lubna Fakhro, Managing Director of Food Innovation Company, said:

“As Food Innovation Company, Subway remains committed to evolving its menu, enhancing the guest experience, and investing in strategic expansion, reinforcing our vision for sustainable growth and bringing greater convenience and value to communities across Bahrain.

The opening of our new branch at Alsayah Square marks an important step in Subway Bahrain’s expansion strategy, focusing on high-potential locations with strong footfall and a dynamic commercial environment. This new outlet will further enhance our accessibility to customers in Muharraq and support our continued growth across the Kingdom of Bahrain.”

Alsayah Square continues to establish itself as a vibrant destination in Busaiteen, offering a modern environment that features a diverse mix of restaurants, cafés, daily service providers, and integrated medical and commercial facilities.

The development also benefits from its strategic location near King Hamad University Hospital and the Royal College of Surgeons in Ireland – Bahrain (RCSI Bahrain), making it a convenient destination for students, healthcare professionals, local residents, and visitors alike.

Alsayah Square is managed by CBRE, a leading integrated real estate services company. For more information on leasing, please call +973 1655 6600 or email bahrain@cbre.com.